As a leading Sacramento medical staffing agency, Pacific MedStaff understands that acquiring new patients is an ongoing – and oftentimes challenging – effort. Whether your medical practice is just starting out, or you’ve got years of experience under your belt, a robust patient base is your key to success. To help you boost patient acquisition and grow your practice, here are a few tips to consider:
Get On Board With Social Media
From Facebook to Twitter, social media offers an inexpensive way in which you can drive patients to your practice. You should create profiles for your practice on social networking sites to increase your practice’s exposures and reach prospective patients. You can also develop paid ads to be posted on Facebook and Twitter. The beauty of these ads is that you only pay for those that generate results, so you don’t have to worry about investing top dollar in a campaign that winds up being ineffective.
Place Your Practice in Directory Listings
If you want to make it easier for potential patients to find your practice online, getting listed in online directories is a powerful way to do that. Since directory listings are searchable, they improve your chances of being found via search engines. Many directories are free, although some require a small fee to join. You should aim to list your practice on both medical directories, as well as local business directories.
Invest in Email Marketing
Using email to reach current and previous patients can be an effective tool for return business. Constant Contact, AWeber, and MailChimp are three great platforms to consider when launching your email program. Like any other aspect of your content marketing, the language you use is an important factor to consider. Avoid medical jargon and speak on a level your patients can understand. This will make your messaging easy to digest, which is crucial to capturing your audience’s attention.
Send Appointment Reminders Via Text
Text messaging allows your practice to target and contact hundreds of patients within minutes. It’s an easy way to reach patients with reminders of upcoming appointments – helping you avoid instances of “no show” patients. In fact, a recent study looked at the effectiveness of text messages as appointment reminders and their impact on patient no-show rates. In this particular study, delivery of appointment reminders to patients via text messages eliminated 39.3% of the no-shows that would have resulted without the text messages.
Hopefully these tips will help you attract more patients. In the meantime, if you need help staffing your growing medical practice, be sure to contact us. As a leading Sacramento medical staffing agency, Pacific MedStaff can serve as your source for top medical specialists and medical administrative staff. Contact us today to learn more about our medical staffing services in Sacramento.