As a leading executive search firm in Sacramento, CA, Pacific Staffing knows that sometimes the best people are not the ones actually looking for a new job. These so-called “passive candidates” are already gainfully employed and likely happy in their positions – however, they are also open to more appealing offers.

Because they’re not actively looking for a new job, they are more selective, as well. If you source one you know you want to hire, how do reach out and entice them to make a career switch to your company?

Before you connect, below are a few questions to ask yourself:

What do I know about the candidate?

Learn all you can about the candidate before contacting them. When you do, you can spot areas where your opportunity offers more growth and advancement then their current work situation – which will play a critical part in getting them interested in the job.

What do I know about their current job?

What is the quality of the employer brand at the candidate’s current job? If you don’t know, then spend some time researching it. You can use the information you find to showcase to the candidate why your company is worth considering.

What is the job I’m offering? 

Candidates want to talk with hiring managers who speak their language. So if you are not knowledgeable regarding the details of the position, get familiar. Talk with others in the department, including managers and employees. Learn about the perks and major challenges of the opportunity.

Why is it special? 

If a top candidate isn’t looking, then you need to start selling. That starts with defining why the job is special, unique, or exceptional. You need to get the candidate thinking about what life could be like in this job. If you don’t, they’re not going to want to give you the time of day. Plus, when you really think through the position, you’ll be far more confident when you present it to the candidate.

Why would the candidate make a move?

In other words, what about this job would be a step in a better career direction for them? Would it be a more senior level position? More challenging and creative projects? The chance to lead a larger team? An opportunity to be a part of an innovative work culture? Whatever it is, you need to communicate what’s in it for the candidate should they take the leap.

Recruiting the right executives is vital to the success of your company. If you’d like assistance with the process, Pacific Staffing can help. As a leading executive search firm in Sacramento, CA, we have extensive experience in sourcing, evaluating and helping companies hire mission critical professionals for executive level positions.

To learn more about how we can help your organization, please contact us today.