As executive recruiters in Northern California, Pacific ExecSearch knows when it comes to recruiting top executives, there are many sourcing avenues from which to choose. However, one of the most effective is a professional association in your particular industry. To help you put the power of a professional association to good use when you’re recruiting executives for your team, consider the following steps:

#1: Make a list of associations.

Before you make a move and start recruiting, take some time to make sure you’re targeting the right associations. Research each one to make sure the kinds of professionals you are looking to recruit are members. Also consider location. Local associations obviously would be an easy to place to find local talent. However, many nationwide or regional organizations also have smaller, local chapters, so keep those in mind, as well.

#2: Get in the know.

Learn about what’s going on at the association by perusing their website, online articles, blog posts or newsletters. Find out what the important issues of the day are and what members are talking about. The more you know, the better job you’ll do when it comes time to evaluate candidates. The knowledge you gain can also help inform some of the questions you ask during the interview process.

#3: Determine the key players.

When you join an association, your membership opens the door to directories and contact information. Once you’ve done some due diligence, you should have a better sense of who are the thought leaders, or movers and shakers in the industry. Even if someone isn’t a viable candidate, they could instead become a networking contact.

#4: Make yourself known.

When you’re looking to recruit in a particular field, it’s important to make yourself known – by raising your visibility – among potential candidates. You can accomplish that goal by attending any meetings, conferences, seminars or events the association holds. Also, get active on their social media profile pages. Talk to people, learn the challenges the industry faces, and make an effort to forge new relationships.

#5: Follow up.

When you make a connection with a candidate, follow up with them in a timely manner to discuss your opportunity.

Keep in mind: It’s not likely you’ll attend one association event and find the ideal candidate. Recruiting through a professional association is a continual effort that will require a long-term investment of your time; however, it’s one that will pay off in the long run.

Do you need more help recruiting top executives to your team? Call Pacific ExecSearch. As executive recruiters in Northern California, Pacific ExecSearch leverages decades of experience and proven recruiting strategies to uncover leaders with skill, experience and a vision for success. Shorten time-to-hire and reduce the costs of identifying, qualifying and placing talent. Contact us today to learn more.