As of 2016, LinkedIn had 433 million members. There are also hundreds of millions of users on Facebook, Twitter, Instagram and other social media sources. With so many people visiting these sites everyday, how can you leverage them when you’re recruiting for your next executive level position? Here are 4 ways to help you:

1. Do your research on which platforms to target.

In other words, find out where your target audience spends their time. Is it on Facebook, LinkedIn, or an industry social media site? According to Domo’s 2014 Social CEO Report, 30% of Fortune 500 CEOs have a social media presence. It’s up to you to find out where your ideal candidate is spending their time.

2. Build a strong online employer brand.

Your employer brand is how your mission, philosophy and culture are perceived by potential employees and those on the web. As a leading executive search firm in Florin, Pacific ExecSearch knows this can have a significant impact on your recruiting success, especially if you have a strong, in-demand employer brand. Additionally, a solid brand can reduce recruiting costs since it naturally attracts top level talent.

But creating a strong brand online doesn’t happen overnight. You have to be a great place to work – and then consistently promote that message through text, video, images, and posts across multiple social media platforms.

3. Tap your existing team to evangelize.

One of the most effective – and least expensive – ways to draw top talent to you is through employees promoting the benefits of working at your company. Whether in tweets, blogs, or posts on Instagram, invite employees to share what makes your organization a special place to work. Other ideas include creating a short day-in-the-life video, or posting blog articles discussing industry news and how it impacts your company.

4. Deliver it all with a human touch.

For instance, have your recruitment staff create their own profiles on social media sites to help create communities in which they can talk directly with potential employees. On your career website, each should have their own profile, a short bio and contact information.

Social recruiting can be tricky – but it’s not going away anytime soon. The good news? Recruiting via social media can help streamline how your company sources and gets candidates – reducing the amount of time it takes to hire, improving candidate quality, and increasing the number of candidates that apply for the position.

Interested in learning more about how social recruiting can fit into your overall recruiting strategy? Call Pacific ExecSearch. As a leading executive search firm in Florin – and throughout Northern California, we have extensive experience in sourcing, evaluating and helping companies hire top industry professionals using a variety of methods. To learn more about how we can help your organization, please contact us today.