If your company is like most, you may focus on the needs of the organization and the position you’re hiring for. And there’s nothing wrong with that. However, if you want to attract and hire the best talent, you need to go beyond just your wants and needs and also focus on the candidate’s.
As a leading executive placement firm in Woodland, CA, Pacific ExecSearch knows if you’re not, you could be missing out on an important opportunity to differentiate your company from the competition. Don’t know where to begin?
Here are 4 ways you can promote your company – and attract and hire A-level talent in the process:
#1: Talk to your people.
Talk to your core staff members and executives and learn what they like most about working at the company. You’ll likely uncover some valuable details and information that will help you better position your company and the particular opportunity you’re recruiting for.
#2: Focus on what makes your company different.
What makes the job opportunity unique? What would appeal most to top level talent about working at your company? What can you offer that other similar businesses can’t? It’s important to identify your unique differentiators and then aggressively promote them when hiring.
#3: Discuss values.
Your organization’s values are an important component and drive the way your company does business. When you’re looking to source and hire candidates – and like-minded individuals – it’s important to talk about your company’s values throughout the hiring process.
For instance, if charitable giving or environmental sustainability are important aspects of your company, share specific stories about how employees live out these value each day.
#4: Be upfront.
As the saying goes, “actions speak louder than words.” And if you talk about what a dynamic, committed, growing company you are – but fail to return a candidate’s email or keep them in the dark during the hiring process, it sends mixed messages. Instead, it’s important to always be upfront with candidates throughout the hiring process so they know exactly where they stand.
Keep in mind, today’s top executives have a choice as to where to work. That’s why it’s important to promote your opportunity in a such a way that they choose you.
Do you need more help recruiting top level executives for key positions? Call Pacific ExecSearch. As a leading executive placement firm in Woodland, CA, we have extensive experience in sourcing, evaluating and helping companies hire mission critical professionals for top positions.